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dai stands for design, architecture, identification
At dai we translate the essence of your company through design, architecture and identification. Every interaction between employee, customer and company influences perceptions, emotions and future interactions. We believe that environment, product design and what we call "identification" all reflect the company and its values. We believe that,
design integrates essential form with function
architecture is environment
identification is full association
We rely on an interdisciplinary orientation to define the core values of your company in a collaborative effort. We then translate these values into an image with which we seek you to identify - thus "identification" rather than branding. This identity is then embodied through design, architecture and graphics.
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